Moderated by Bob Garfield

The digital-video era has opened up vast opportunities for audiences to enjoy powerful short-form content. Some brands have responded by recruiting professional filmmakers to work in the story-focused new arena of “content marketing.” Bob Garfield, Host of NPR’s “On The Media,” will moderate a discussion with Marjorie Schussel, Director of Integrated Brand Communications for Toyota, along with Academy Award–nominated filmmakers Steve James (Hoop Dreams) and Kief Davidson (Open Heart) and Oscar winner Ross Kauffman (Born into Brothels). They will discuss the partnership and process they established to develop a form of marketing that marries the freedom of creativity with meaningful brand communication goals in order to tell “stories that matter.” Includes World Premiere screenings of three compelling new short films, and a cocktail reception to follow.