OPEN EVENT: Admission is free and no ticket is required for entry into this event. Seating will be on a first-come, first-served basis – subject to availability.
Merv Bloch's Trailer Show will provide an entertaining and comprehensive look at the work of one of the film industry's legendary and most influential advertising minds. Bloch was the creative force behind the marketing and specifically the trailers for countless films iconic films through more than three decades. Trailers featured will include; The Tenant, Flashdance, Goldfinger, Ragtime, Cabaret, Hannah and Her Sisters, Thief, Heaven Can Wait, Terms of Endearment, Crimes and Misdemeanors, Friday the 13th, An Unmarried Woman, Shadows and Fog, HUD, The Warriors, An Officer and a Gentleman, The Elephant Man and Marathon Man.
Photo from Hannah and Her Sisters
MERV BLOCH’S BACKGROUND IN THE MOTION PICTURE ADVERTISING BUSINESS.
In the early ‘60s, Merv Bloch was among a brilliant crop of ambitious young people coming up through the ranks in the motion picture advertising field. Prior to forming his own company, he was a copywriter-cum-art director-cum-radio commercial producer for Columbia Pictures and MGM. He also held the positions of assistant advertising manager of Paramount Pictures, advertising manager of United Artists
and creative director of the MGM account at one of the leading advertising agencies in New York. With less than five years under his belt, Bloch was already considered a wunderkind in the movie marketing world. He guided the ad campaigns for some of the most notable and successful films of the ‘60s, including, Lawrence Of Arabia, How The West Was Won, Walk On The Wild Side, The Carpetbaggers, Hud, Sweet Bird Of Youth, Seven Days In May, Love With The Proper Stranger, The Nutty Professor, Lolita, The Fall Of The Roman Empire, The Man Who Shot Liberty Valance, Goldfinger, Thunderball, The Train, Topkapi, How To Murder Your Wife, Doctor Zhivago, The Dirty Dozen, Blow-Up, Point Blank, Far From The Madding Crowd, Grand Prix, The Cincinnati Kid, and 2001: A Space Odyssey.
In 1968, Bloch formed his own motion picture advertising boutique, Rosebud Studio, Inc. His company created literally hundreds of successful print campaigns, film posters, theatrical trailers, TV spots and radio commercials from the late ‘60s through the early ‘90s.
As an adjunct to Rosebud, Bloch created Bloch Film Company to handle the trailer-making end of the business. Unlike other advertising boutiques, the combined operation of Rosebud Studio and Bloch Film offered movie clients a complete range of creative services in all media.
Some of Rosebud/Bloch’s distinguished campaigns and trailers include, Barbarella, The Adventurers, Paint Your Wagon, The Out-Of-Towners, Play It Again, Sam, Plaza Suite, Lady In Cement, Willy Wonka And The Chocolate Factory, The Boston Strangler, Paper Moon, An Unmarried Woman, Heaven Can Wait, Bernardo Bertolucci’s 1900, Andy Warhol’s Frankenstein, Star Trek–The Motion Picture, Black Sunday, Conan The Barbarian, The Conversation, Papillon, Chinatown, Friday The 13th Part 1, Friday The 13th: The Final Chapter, Parallax View, Saturday Night Fever, Omen II, Days Of Heaven, Marathon Man, Don’t Look Now, Julia, Cabaret, Magic, Gallipoli, Thief, Urban Cowboy, Places In The Heart, The Warriors, Ragtime, Flashdance, Coal Miner’s Daughter, Bugsy Malone, American Gigolo, Foul Play, Beverly Hills Cop, The Elephant Man, Murder On The Orient Express, Death On The Nile, Terms Of Endearment and Raging Bull.
For many years, Bloch had the good fortune of working with Woody Allen and created some of Allen’s most stylish trailers and television commercials, including, Hannah And Her Sisters, Crimes And Misdemeanors, Shadows And Fog, Alice, Radio Days, Husbands And Wives, Manhattan Murder Mystery and Bullets Over Broadway. Bloch also appeared in several of Woody Allen’s films.
For over 25-years, Merv Bloch has been a dominant, creative force in his field and has been acclaimed for many of his award-winning campaigns and trailers. Some of the original vintage movie posters he conceived are now prized collectibles among film aficionados and often fetch high prices at auction.
In addition to running his own advertising companies, Bloch was active in New York’s underground film movement in the ‘70s. In 1970, he produced the seminal, x-rated, sex-comedy, The Telephone Book. The movie is now available as a special DVD box-set from Hello Film. After 39-years, this forgotten film has caught the attention of cineastes around the world and is being hailed as a cult classic. Steve Martin called it one of his favorite films of the ‘70’s.
Bloch lives in New York City and is retired from movie advertising but remains engaged in a number of independent film projects.