Today's producers are working on every platform including film, TV, social, games, mobile, events, comics, ARGs, and more. This panel features members from The Producers Guild (PGA) who will share the intimate details on the past, present, and future of producing for multi-platform distribution. Each presenter will discuss a similarly sized project (approximately $1MM budget) with a focus on a specific platform. We will discuss the process, team, budget, tools, goals, metrics, marketing, audience, and business structure of each project, as well as push each producer to predict the future of their work and industry. Our goal is to show and share the similarities and differences in producing for multiple platforms and to get a sense of how these formats are blending to create new opportunities for producers and new experiences for viewers. This session will be accessible and relevant to all audiences, and will combine technical, business, and creative concepts to present a complete picture of producing for today’s platforms. Presented in partnership with the Producers Guild of America, East. Speakers include Blaine Graboyes (producer), Peter Saraf (Safety Not Guaranteed), Jerry Kupfer (30 Rock), James Percelay (

About the Speakers:

Peter Saraf
Peter Saraf's producing credits include, Safety Not Guaranteed, Our Idiot Brother, Jack Goes Boating, Sunshine Cleaning, Away We Go, Is Anybody There?, Little Miss Sunshine, Everything Is Illuminated, The Truth About Charlie, Adaptation, Ulee's Gold and the feature documentaries,  Mandela and The Agronomist. He has been nominated for Academy and Golden Globe Awards and has won multiple awards including the Spirit, Gotham and PGA Awards. He is the co-founder of Big Beach, a New York based independent film production and financing company. Peter is Vice President of the Producers Guild of America and Chair of the PGA East.

James Percelay
James Percelay is co-founder of Thinkmodo, recognized as one the top viral video creative agencies in the world. Thinkmodo’s outrageous videos for major motion pictures, TV networks, and magazines consistently top the viral video charts. James is a best-selling humor book author, former film producer of the commercial parodies at “Saturday Night Live,” and a pioneer of content driven social media.

Jerry Kupfer
Jerry Kupfer, a Producer on TV’s award winning show 30 ROCK, has had a diverse career encompassing network television, live music & variety shows, documentary, news magazine and feature film production. Recipient of three PGA Producer of the Year awards, Kupfer has also garnered an Emmy Award for Michael Moore’s TV Nation and for 30 ROCK. His credits include Comedy Central’s Strangers with Candy and Stella , FX’s Paul Reiser’s Untitiled, and Showtime’s Nurse Jackie with Edie Falco. Live stage show’s include Showtime at the Apollo,  Kennedy Center’s A Tribute to Whoopi Goldberg and BB King meets Ray Charles. Kupfer has also produced Jim Henson’s The Wubbulous World of Dr. Seuss , Academy Award nominated documentary Dancemaker, Nickelodeon’s feature film  Cry Baby Lane,  The Sundance Dailies in Park City  and live entertainment specials with Denis Leary , Stevie Wonder, Whitney Houston, Firesign Theater, the Upright Citizens Brigade, Jim Bruer, Jeff Foxworty, Run DMC, Patti Labelle, Carl Reiner, Prince, and the Temptatons.

Blaine Graboyes
Blaine Graboyes is an award-winning Executive Producer and Game Designer with nearly twenty years’ experience developing digital and multiplatform entertainment. He has been a founder at multiple successful startups including ZUMA Digital (the first DVD company in NYC), Worldwide Biggies, Hope Arcade, Sano Agency, Silver Platter, and Mister Goldbanks. Blaine is a Member-At-Large of the Executive Committee of the New Media Council of The Producers Guild Of America. His most recent project is SneakyTown, a competitive hide-and-seek game currently in Beta on Facebook and iPad.