Transmedia forms can turn the relationship between the audience and the story on its head. A compelling transmedia narrative can turn the audience from a collection of passive consumers into an active character in the story—a character whose actions are absolutely pivotal in driving the plot forward. That feeling of agency can make an already-great story into something even more amazing.  We'll discuss how to structure a story so that the audience has a part to play, too, and explain why it can create a more intense experience for a player—and ultimately even lets a creator tap into a whole new range of emotions, like pride, frustration, and guilt. Presented by Andrea Phillips.

Andrea Phillips


Andrea Phillips is an award-winning transmedia writer and game designer, and one of the most
widely known and experienced creators in the field. Her work includes an array of landmark transmedia projects for world-class companies: The Maester's Path for HBO's Game of Thrones, Routes Game for Channel 4 Education, The 2012 Experience for Sony Pictures, the human rights game America 2049 with nonprofit Breakthrough, the social game Floating City with pop star Thomas Dolby, as well as the influential independent game Perplex City. Her projects have been covered in Wired, Boing Boing, Time, Fast Company, The Escapist, and The Guardian, among others. She has spoken at SXSW, the MIT Storytelling 3.0 conference, StoryWorld, DIY Days, ARGfest, the IFP/Power to the Pixel Cross-Media Forum, FITC’s Storytelling X.1, and the NYC Transmedia Meetup. She has also appeared on the CBC Radio show Spark; the Transmedia Talk, Shifted Learning and UltraCreatives podcasts; and was the keynote at the Nordic Games Conference in May.