Digital Projection

A New Product

Harun Farocki
Part of

Art of the Real 2014

April 11 - 26, 2014

With a light touch, Farocki arranges scenes of awkward office meetings, illustrated with perplexing diagrams and powered by neoliberal buzzwords, into a revelatory black satire of contemporary managerial process. Screening with Just Like Us (Jesse McLean, 15m) and Former Models (Benjamin Pearson, 20m).

DIRECTOR
Harun Farocki
YEAR
2012
COUNTRY
Germany
RUNTIME
37 minutes
LANGUAGE
German with English subtitles
FORMAT
Digital Projection
START DATE
April 24, 2014

At a design consultancy in Hamburg, a new corporate office concept is under development. In long, awkward office meetings, illustrated with perplexing diagrams, senior staff pontificate on the future thriving workplace, one inevitably powered by neoliberal buzzwords like flexibility, openness, and communication. With a light touch, Farocki arranges these scenes into a revelatory black satire of contemporary managerial process.

Screening with:

Just Like Us
Jesse McLean | USA | 2013 | Digital Projection | 15m
The memories of an anonymous narrator who was once a body double for a famous actress punctuate a vast suburban waste space of empty parks and big box parking lots, and mingle with paparazzi footage and clippings. Here the tabloid insistence that we become intimate with the lives of celebrities takes a deep literal turn.

Former Models
Benjamin Pearson | USA | 2013 | Digital Projection | 20m
A sci-fi toned meditation on celebrity and the loss of the self in the public image, Former Models retraces the tragic rise and fall of Milli Vanilli, narrated by Rob Pilatus himself, in the form of a robot voice.

A New Product
A New Product
A New Product
A New Product
A New Product

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