Scatter My Ashes at Bergdorf’s

Mickey Boardman, David Hoey and director Matthew Miele in person for Q&A at 6:45pm screening and intro at 9:00pm screening on Saturday, May 11!

It’s the most mythic of all American emporiums—a one-of-a-kind Manhattan institution where over the last century, the view of fashion has been transformed into modern art. But behind Bergdorf Goodman’s magical window displays lies a very real world where the rich and famous wield their power and eccentricity, where young and talented designers have their dreams granted and denied, and where money and ambition co-mingle with radical ideas of beauty and provocative style. Now, for the first time, audiences get a chance to peek inside this world, as Matthew Miele’s Scatter My Ashes at Bergdorf’s explores the history, inner workings and untold stories behind the store’s rise from a modest ladies’ tailor shop to a mirror of contemporary culture.

The legends, the parties, the windows, the women, the buyers and shoppers all come to life in this portrait of a realm where creativity and commerce collide. The 111-year history of Bergdorf Goodman echoes American history as the store comes of age. Miele traces the tale from the store’s immigrant start to its merger with the celebrity culture of the 50s and 60s to its now vital role cultivating the design prodigies fueling a global fashion obsession.