The Store
Frederick Wiseman: An American Institution
January 31 - March 5, 2025
Centered on the main Neiman-Marcus store and corporate headquarters in Dallas, The Store studies the selection, presentation, marketing, pricing, advertising, and selling of a vast array of consumer products.
Centered on the main Neiman-Marcus store and corporate headquarters in Dallas, The Store studies the selection, presentation, marketing, pricing, advertising, and selling of a vast array of consumer products. The film illustrates the internal management and organizational aspects of a large corporation through sales meetings, the development of marketing and advertising strategies, training, personnel practices, and sales techniques.
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